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October 11, 2022
1:00PM - 2:00PM EDT

Unlocking the Door to Your Social Media Success

Presenter: Benji Bolick, Senior Digital Communications Specialist with ASSA ABLOY Opening Solutions

Zoom

This year social media turns 25 years old. You might be thinking—that’s great, but what does that have to do with me and my business? It means that in the next 5-10 years, most of your customers and employees have grown up in a social media world and use it every day. You can take this statistic as an opportunity or obstacle—either way and regardless of what you think, they will still be on social media. Why not use that time they spend on social to your advantage? Empower your employees to become social advocates and brand ambassadors.

Engage with your customers on THEIR platforms, listen to their feedback, and gain new leads. We are all hurting for quality talent, use your social platforms to attract top talent. Join the conversation to see how you can continue growing and adapting in this constantly changing social atmosphere. Don't miss the opportunity to join us for a fun, interactive LinkedIn learning experience.

Learning Objectives:

  1. Understanding why it’s important to have a company social presence.
  2. How to turn your company’s social presence into your best salesperson and or recruiter.
  3. Gain a better understanding of social media algorithms and how to use them in your favor.
  4. How to start creating content that your customers actually want to see in their news feeds.

 

 

Speaker: Benji Bolick, Senior Digital Communications Specialist, ASSA ABLOY Opening Solutions Americas

Benji

Before working for ASSA ABLOY, Benji had started a coaching and training business that helped entrepreneurs develop a stronger digital presence through website creation and digital/social media marketing. When the pandemic hit he used these same skills to build his LinkedIn presence and the persona— The Door Dork was born! Millions of LinkedIn views and several LinkedIn master classes later, he has refined his digital skills to help grow the company’s online presence.

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